Business & Trade Press

At the heart of every commercial campaign is a business story waiting to get out.

Captive Minds works extensively with management teams and shareholders to ensure that unfolding news is communicated consistently through the press.

We've handled many business scenarios - building management profiles; paving the way for a change of commercial direction; trade product launches; lobbying trade bodies; announcing mergers and acquisitions.

We like to work hand in glove with key personnel to ensure our complete understanding of the business scenario being dealt with.

We aren't a financial public relations consultancy, but we do perform an effective and astute public relations service within the mainstream business media.

Of course, our approach is strategic and always sensitive to the commercial interests of the client.