Our Blog

What a week we had last week, a last minute request came through from Polar Extreme Inc. an American Production company currently working on a couple of global warming / North Pole productions, asking us to run a press conference for them - giving us just 4 working days to sort out the location and lobby the media.  Thank goodness the team’s working so slick, the guys managed to secure Parliament Square for a press call (I am told this is unique due to the new licencing laws that govern the square following the mass protests recently) and then Brit, Sarah and myself rocked the media.  We had a full house, Times, Telegraph, Metro, London Paper (thanks Hannah Summers) plus (oh yes) both BBC Lunchtime news and London Tonight.  We even had to turn down BBC Breakfast News on the Sunday.  Client was happy - waahey - well done team.

Sadly, free time was short lived with whole office working Sunday (sorry everyone - working on a large proposal…..watch this space)  Until next time.  Over and out.

Every week at Captive Minds, we have a “show and tell”. One person is singled out to find something unique to share with the rest of the team.

We’ve had all kinds of things so far - from the meaning of Cheese Strings ads to Dr. Sigmund Freud’s contributions to PR. It’s been interesting to see how some of presentations from our Digital and Creative team can spark ideas with the Comms team.

Cezary, one of our developers at CaptiveDC, has spent some of his spare time contributing to a open source project called “Semapedia”. It takes wikipedia whole step further, bringing hyper links to the physical world.

Simply, a unique Semapedia-Tag is placed in or around a physical place of interest. It’s functions like a barcode and means that anyone with a modern mobile phone can scan it and be automatically sent to the relevant wikipedia page about that place of interest. Check it out - http://www.semapedia.org.

“Hmmm” … said one … “Now what if we used sema-tagged t-shirts” …